It doesn't matter if it's Venus vs. Mars, if it is a Football game it is on at the Hess House...
When the house is clean and homework is done and there is some brief time to relax in our house the TV goes on and the feet go up. And like most true Americans my husband loves watching football! He has his favorite teams that he roots for, but really any football game will do. Even though this isn't my first preference in the long list of things that we could watch, most of the time I will sit on the couch with him or at least be listening to the game while I do something else. In thinking about how much media we are exposed to I realized a lot of the TV watching/listening that happens is because I'm watching sports....A LOT! Even though i'm not actively viewing it as a die hard fan I realized that if someone asked me the next day I could probably give them the highlights from the game, the final score, and my favorite commercial that aired during it. It made me realize what a big part of my life sports, and the media that is associated with sporting networks (like advertisements for food) are a huge part of the media i'm exposed to. This also made me wonder how often advertising companies use things like a football game that gives us a jolt of excitement to advertise certain products that we would be more likely to buy because of our positive association and love with football. Answer: Probably more than we even realize-Ex: Super Bowl Commercials.
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